STARTUP ONLINE COURSE

How to Establish Your Marketing Foundation

The following resources will help you establish a clear marketing plan for your startup.
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About the course:

  • Mandatory course for SpinLab startups
  • Workshops
  • 1-on-1 sessions
  • Tech deals
  • Recommended Events

What you will learn

  • Understand your buyer personas
  • Understand the difference between Inbound and Outbound marketing
  • Understand the buyer's journey and how to target customers at different phases
  • Understand what marketing channels are relevant for your startup
  • Understand how PR can play a role in a modern startup's marketing strategy
  • Understand basic concepts of marketing analysis and optimization

Outcomes

  • All key buyer personas created as a file that works best for your startup
  • At least TWO channels identified to start your market entry
  • A map of your buyer's journey, and corresponding offers for each step
  • An extensive list with all media outlets/channels and journalist contacts
  • An editorial calendar with all deadlines for specific articles
  • A list of topics and angles that you want to try to pitch
Meet your coach

Swantje Jung

Swantje brings her experience from working in one of the leading technology companies for market and product intelligence in Germany. And therefore gained extensive experience and deep insights in the field of marketing in the past years.
She found her passion in writing and designing award applications.
Shawn Segundo - Spinlab Marketing Manager